Aromatherapy Associates, established in 1985, is one of the pioneers of British aromatherapy, but they had lost touch with their heritage and point of difference. They needed help communicating their story and artisanship, updating it for ‘digital first’.

We clarified their positioning, which highlighted their competitive edge, and conducted research in and outside of their market to develop opportunities for them to stand out and creatively connect with their audience.

We developed their positioning and a 3-year brand strategy to attract new customers and potential partners.