“INCK’s retail and branding expertise has helped me develop Disco Dust London into the brand it is today.”
Nicole Paskauskas - Founder / Director, Disco Dust LondonThe Challenge
As a newly established brand in a saturated market, Disco Dust needed guidance on how to focus their unique point of difference to grow their audience and business.
Approach
INCK provided Disco Dust with strategic guidance on their brand positioning, product line-up, packaging, pricing and distribution.
Result
The client established a clearer understanding of their uniqueness, clarity on their story and distribution in Harvey Nichols.