“We are very happy with the work delivered by INCK London and have no hesitation in recommending them to other luxury brands requiring strategic direction.”
Marcus Allen - Global Vice President, The RefineryThe Challenge
The Refinery, a luxury British men’s grooming brand, approached us to help them understand how to stand out and compete in the challenging men’s arena, long after their founders had departed.
Approach
To overcome this challenge, we helped our client research and understand the customer’s needs and the opportunities available to differentiate and communicate the essence of the brand through a brand positioning exercise.
Result
We helped the team identify their target customer, hone their messaging and evolve their product assortment.